PH Create
Workday – Employer Brand Photography
Expertise
Photography
Workday, a global company providing cloud-based applications for HR, finance, and planning, were undergoing an employer brand refresh led by PH Creative. Having partnered with PH on numerous employer brand shoots, we were commissioned to create a suite of warm, authentic images that would showcase the diversity of Workday’s people and capture the positivity of their workplace culture.
With the new employer brand tagline; “Your work days are brighter here”, PH Creative wanted the photography to reflect natural warmth and those moments at work where people shine, making the campaign feel true to the lived experience of employees.
We planned the three-day shoot in Dublin around natural light enhanced with the use of clever lighting techniques to ensure the imagery focus was bright and positive. Working closely with the Creative Director at PH Creative, we approached each session by putting people at ease, encouraging genuine moments, and capturing the energy that makes Workday’s culture unique.
By focusing on real interactions rather than staged poses, we created a library of authentic images that conveyed diversity, warmth, and the sense of belonging at Workday.
The final imagery formed the backbone of Workday’s international recruitment campaign, appearing across digital platforms, print materials, and global advertising.
The photography not only brought the “Your work days are brighter here” tagline to life but also provided Workday with a consistent, versatile visual library that reinforced their employer brand worldwide. The campaign was a huge success, helping Workday attract talent while authentically showcasing the culture that makes them stand out.
