Buttress
Buttress brand and book
Expertise
Narrative, Design, Print
Buttress, a leading design studio specialising in architecture, heritage consultancy, urban design, interior design, and conservation architecture, was at a pivotal point in their journey. As they completed their B-Corp accreditation and prepared for a website redesign, they realised they needed to refine their brand narrative and visual identity.
Alongside this, they also wanted a piece of collateral that would encapsulate the essence of their practice, something that went beyond a traditional portfolio to showcase their philosophy, values, and breadth of work in a way that design-conscious clients and collaborators would find both engaging and memorable.
We began by working with the Buttress team to develop a comprehensive brand playbook. This foundational document distilled their identity into three key areas:
Brand Essence: Defining what makes Buttress special and articulating their core values.
Brand Visuals: Establishing the look and feel of their brand across all touchpoints.
Brand In Action: Showcasing best-practice executions to ensure consistency in delivery.
As part of this brand evolution, we also produced a series of professional photography to highlight their people, the human side of their practice, and designed their B-Corp brochure as a first piece of collateral, aligning their communications with their new accreditation.
To bring their philosophy and portfolio together in a tactile way, we then collaborated on the creation of a perfect-bound book. Through a series of workshops, we helped refine the focus and curate content that highlighted both their approach and their breadth of projects. Designed to feel crafted and substantial, we used premium GF Smith paper and worked with Team Impression to ensure exceptional print quality.
Together, the brand playbook, refreshed visuals, B-Corp brochure, and the Buttress book provided the practice with a cohesive framework for telling their story, through both digital and physical platforms.
The brand playbook gave them clarity and consistency, supporting the launch of their new website and strengthening their identity as a B-Corp-accredited business. Meanwhile, the book has become an invaluable asset: a beautifully designed leave-behind for meetings and pitches, a conversation starter with prospective clients, and a tool to help new employees quickly understand Buttress’ culture, values, and work.
Both outputs continue to reinforce Buttress’ position as a practice that combines design excellence with purpose, authenticity, and care.
