We Love Manchester Charity
We Love Manchester Charity
Expertise
Photography, Narrative, Film
We Love Manchester Charity approached us with a challenge: while they were doing incredible work across Manchester and had a wealth of impactful stories, they struggled to effectively capture and share those stories with the world. They needed help refining their narrative and ensuring their communications truly reflected the breadth and depth of their impact.
We started by refining their story, identifying key story zones that aligned with their mission and vision. These zones became the foundation for a comprehensive brand story playbook, which served as a guide for consistent, impactful storytelling across their team.
Once the playbook was approved by the immediate team and trustees, we collaborated with them to plan their quarterly story output. This included:
- Highlighting key events.
- Sharing success stories from the grants they award to communities and rising stars.
- Structuring these outputs to align with the story zones we had defined together.
We brought these stories to life through brand video and photography, crafting an ongoing celebration of the incredible work We Love Manchester Charity does in the city.
The result was a clear and actionable brand playbook that empowers the charity team to communicate their impact with confidence and consistency. Through video and photography, we’ve helped amplify their stories, creating content that resonates across social media, their website, and proposals.
This partnership continues to thrive as we work closely with their team to structure and share stories that highlight the positive change they bring to Manchester every day.
